Coaching is the process that mobilizes strengths and realizes the potential of business individuals and organizations. The practice of coaching psychology embodies a skill set designed to optimize the performance of a person in an organization in areas including leadership, corporate, public service, healthcare and other professional services. “Coaching psychology can be understood as being the systematic application of behavioural science to the enhancement of work performance and well‐being for business individuals, groups and organisation.” Anthony Grant (2006).

A theme Based and Practice Orientation

The Doctor of Business Administration program is designed around the completion of a Manuscript that focus on the current challenges facing business in today’s integrated world. Specific modules include:

  1. Mixed Research Methods
  2. Research Plan Perfecting Module
  3. Manuscript Preparation
  4. Manuscript Completion
  5. Research Presentation


    Participant progress is assessed through the submission of various assignments per module. The program concludes with the completion of a doctoral manuscript. There are no exams within the program.


    Participants wishing to obtain the Master-in-Passing while completing the DBA program will be required to complete 5 core courses from the Doctor of Applied Leadership & Coaching program.

    Non-Business Candidates

    Candidates entering the program from non-business faculties or lacking a business oriented Master degree must complete 5 core courses from the Doctor of Applied Leadership & Coaching program as leveling courses.


    The standard duration of the program is 36 months. Students may take up to 60 months to complete the program.

    Study Mode

    The study mode for the program is fully online. The manuscript may also be presented online. There is no requirement for a Candidate to attend on campus. However, Candidates may attend doctoral workshops on campus if they desire.

    Program Open to

    • Graduates from accredited Master programs.
    • Bachelor students with a minimum of 5 years managerial experience.
    • Candidates lacking the above with substantial managerial experience may be admitted to the program at the discretion of the Dean.